Local Outreach Efforts


Beverly Hills, CA

How to Build a Business Around a Celebrity Brand

Brands are critical for creating business value, and the sports and entertainment business is no exception. Whether you're talking about a professional athlete, an actor, or a break-the-mold fashion designer, turning extraordinary talent into a highly profitable business is impossible if no one knows the super-achiever's name or accomplishments. In this seminar, industry professionals will share real-world tips to help build a celebrity brand and business

Join us and learn what you need to know to get started:

-Creating, marketing, monetizing, and leveraging a brand
-Protecting that brand and your business interests
-The ABS's of sponsorship deals and product merchandising
-How to work with an agent-or an athlete or entertainer-to build brand recognition
-How Branding can help establish long-tern financial security

Come her how to use celebrity achievement as a springboard to future success!

Date: November 16, 2017

Conference Room: Conservatory
225 N. Canon Drive
Beverly Hills, CA 90210
Valet parking will be complimentary.

Schedule of Events:
6:00 - 6:30 pm | Registration & Networking
6:30 - 7:30 pm | Panel Discussion
7:30 - 8:30 pm | Reception & Networking

Invited Speakers
Tichina Arnold:CEO, Famously Blacker Inc., Founding Member, WE WIN Foundation (Actress, singer, entrepreneur)
Shawne Merriman: CEO, Lights Out (Former NFL Player)
Tony Mulrain: Co-chair, Sports Law Practice,Mintz Levin 
Kofi Nartey, MBA National Director, Compass - Sports & Entertainment Division (Former NFL Player)
Asani Swann, MBA,VP Business Strategy, Melo Enterprises, Inc.and branding strategist to NBA All Star Carmelo Anthony

Moderator Brandon Leopoldus: Of Counsel, Gerard Fox Law P.C., Co-Regional Captain for Southern California, Sports Law Association

For more information and to register, click here.


Washington, DC

In advance of the oral argument before the US Supreme Court in the matter of Christie vs. National Collegiate Athletic Association, a media briefing will be held on Friday, December 1, at the National Press Club at 529 14th Street NW, Washington, DC.

Speakers -- including Theodore B. Olson of Gibson Dunn, who will argue on behalf of New Jersey Governor Chris Christie -- will explain critical issues related to this seminal case, and provide a proper legal and economic context. The briefing will also address the future sports betting landscape in the aftermath of the Court's decision, irrespective of the outcome.

The free event is open to credentialed media. Other attendance is limited. Additional speakers include:

The event is organized and sponsored by the law firm of Becker & Poliakoff and global gaming consultant Spectrum Gaming Group. Other sponsors include Sportradar and William Hill US. The event academic advisor is the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism at Stockton University in New Jersey.

For more information or to inquire about attendance, please contact

The briefing follows two key events: the Sports Betting USA conference, November 14-15 in New York, and the Future of Sports Gambling conference, November 16 in Washington, DC. The briefing precedes the upcoming meeting of the National Council of Legislators from Gaming States (NCLGS), January 5-7 in Miami, where sports betting and other policy issues will be examined.


2017 Copyright The Sports Lawyers Association ®
11130 Sunrise Valley Drive, Suite 350, Reston, VA 20191
P: 703.437.4377 – F: 703.435.4390

Terms of Use   |   Privacy Policy   |   Site Map   |   Contact Us